Dotster’s sexist PR stunt


It's not the fact that a trade show has booth babes: that's nothing new. It's that the Dotster Dots are "several of the most important women on the Internet."

In a time where women's wages are actually decreasing, where women still fight to be recognized in technology (and not as a "woman in technology"), when only 12 of 100 speakers at O'Reilly's Web 2.0 Summit were female, couldn't there have been a better approach? Sheesh. I'd love to see one of a few things happen:

1) a Dotster boycott–people move their domains off Dotster to another registrar
2) people set up appointments with Michael Ingalls (mobile below) and then not show up
3) continually prank call his phone

The email press release is below:

Date: Fri, 5 Jan 2007 13:49:41 -0500
From: Michael Ingalls <michaeli@hwhpr.com>
To: Michael Ingalls <michaeli@hwhpr.com>
Subject: Several of the most important women on the Internet are available for editorial interviews

They are at CES to promote online enterprise of all sorts — the most affordable, creative and efficient way possible. They are the ambassadors for Dotster, a leading domain registration and marketing company on the net. Dotster is offering many CES show specials on its suite of MyInternet Web site services — featuring domain name selection, registration, Web site design, construction and hosting – at the lowest pricing ever!

The Dotster Dots are available for interviews and to meet in person at CES 2007!

Please contact me on my mobile phone at (917) 494-4909 to set up an interview at the show.

To download a high-resolution image of the Dotster Dots, please click on the following link: http://www.hwhpr.com/pr/dotster/Dotster_Dots_Group.zip

DOTSTER DOTS APPEARING LIVE AT CES 2007 TO PROMOTE DOTSTER'S MYINTERNET WEBSITE SERVICES

WHO:             Dotster, Inc., one of the nation's leading Internet and technology companies, will feature its Dotster Dot spokesmodels live at CES 2007.

Two of the recent winners of the "Search for the Dotster Dots" nationwide talent hunt, Shalena Hughes and Yesenia Adame, will be seen on the show floor discussing Dotster's MyInternet Web site services.

Dotster will be running a CES show special for its MyInternet service. As part of the special, Dotster will offer domain name selection and registration at no cost for all CES attendees who sign up for MyInternet in January of 2007.

In addition to the CES show special, Dotster will automatically enter all new CES January 2007 MyInternet clients into a drawing to win a new 2007 Corvette. The Corvette give away will take place in February 2007.

As well as appearing on the show floor, the Dotster Dots will take part in the Digital Experience event held on January 7, 2007 at Caesars Palace in the Events Center from 7-10pm.

WHAT:         Dotster's MyInternet service features domain name selection, registration, website design, construction and hosting — starting at less than one dollar per day. MyInternet is a hands-on, personalized service approach to custom Web site design. Through the program, Dotster's knowledgeable in-house designers provide one-on-one support for clients from concept to completion. MyInternet provides users with an individually tailored program to cater to their specific needs — not a fill in the blanks template!

CONTACT:   Media interviews are available now, as well as during CES, to speak with Dotster and the Dots about MyInternet:

Michael Ingalls
HWH PR/New Media
(212) 355-5049 (X124)
michaeli@hwhpr.com

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